GREAT Coaching Model: A Guide to Goal Achievement
Emphasis on timing, ensuring actions are strategically aligned with deadlines for effective goal setting.
GREAT Coaching Model
Why Good Intentions Fail
Have you ever set a personal or professional goal with great enthusiasm, only to get sidetracked a few weeks later? You are not alone.
The gap between intention and impact is where most potential is lost.
It’s a common challenge, and that’s exactly where the GREAT coaching model can help.
Developed by Graham Alexander, a well-known coach in goal-setting and personal development, GREAT coaching model provides a structured yet flexible approach for turning your goals into tangible results.
Whether you're a leader, a coach, or someone working toward personal growth, this model can guide you through the process of clarifying your goal and achieving it step by step.
The GREAT model is often seen as an evolution of GROW. While GROW is excellent for unlocking awareness and options, GREAT is designed for execution.
Its unique value lies in the last two letters: Action and Timing. Without these, many coaching conversations end with insight, not results.
Core Concept of GREAT Coaching Model
The GREAT model focuses on five key stages to help you get clear about your goal and work toward it effectively.
Goal
Start with defining a clear, specific, and meaningful goal (refer to SMART Goal Setting Framework). A well-crafted goal is the foundation for success, as it gives you direction and purpose.
Practice: You set a goal to increase your team's productivity by 20% over the next quarter.
Reality
Take a hard look at your current situation. Understanding where you stand is critical.
What obstacles are in your way? What resources do you have at your disposal? A clear reality check gives you the insight you need to make informed decisions.
Practice: Analyze the current state of the team, identifying key issues like unclear communication or missed deadlines.
Explore
Explore different options and solutions.
This stage encourages creativity and brainstorming. What pathways could help you achieve your goal? What risks and rewards are associated with each option?
Practice: You and your team brainstorm possible solutions, such as improved workflows, training, or regular feedback sessions.
Action
Now, it's time to take action!
Create a clear, step-by-step plan that outlines exactly what needs to be done. This phase is all about commitment and execution.
Practice: You create a detailed plan with actionable steps, like scheduling bi-weekly check-ins and reassigning tasks based on team strengths.
Timing
Finally, focus on timing.
Set deadlines, create milestones, and regularly assess progress. This ensures you stay on track and can adjust your plan when necessary.
Practice: You establish clear milestones, like measuring productivity improvements every month and adjusting the plan as needed.
When to Use
- Performance Reviews: When insights are clear but past goals repeatedly fail to turn into action.
- Project Kickoffs: When a team agrees on objectives but lacks concrete next steps and deadlines.
- Corrective Coaching: When underperformance is caused by execution gaps, not skill gaps.
- Mentorship: When a mentee has direction but struggles with follow-through and time discipline.
Key Takeaway
The GREAT Coaching Model teaches us that hope is not a strategy.
Success doesn't come from just wanting something; it comes from defining it (Goal), accepting where you are (Reality), finding a way (Explore), making a plan (Action), and setting a deadline (Timing).
As a leader, your job is to guide your team through these five letters, turning abstract ideas into concrete achievements.
FAQ
What should a good GREAT Coaching Model output look like?
A good result is a message that lands quickly because the main point is obvious, the supporting logic is grouped cleanly, and the audience can follow the argument without hunting for the conclusion. If the audience still has to reconstruct the point for themselves, the framework has not been used well.
When is GREAT Coaching Model not the right tool?
It is a weak fit when the real problem is missing evidence, weak judgment, or disagreement about the decision itself. GREAT Coaching Model improves how the message is expressed, but it cannot compensate for thin thinking underneath it.
Can GREAT Coaching Model help with execution-focused coaching?
GREAT Coaching Model is useful for execution-focused coaching when the audience needs a message they can absorb quickly and act on. It adds the most value when you already know the point you want to make but need a stronger way to deliver it.