Business & Growth

TAM-SAM-SOM Analysis

Enhance your market segmentation and marketing strategy

9 Key Forces of Mobile Technology Reshape Customer Behavior

Understand how context, location, and environment shape mobile customer decisions.

Market Expansion

Frameworks for evaluating new markets, comparing expansion paths, and reducing the risk of growth beyond your current base.

Recommended Frameworks

CAGE Model: How to Evaluate International Markets Before You Expand
Provides a framework for comparing markets beyond surface-level metrics.
PESTEL Analysis: Strategic Planning Framework for Risk and Environment
Scan political, economic, social, technological, environmental, and legal forces to reduce strategic blind spots.
TAM-SAM-SOM Analysis: A Guide to Effective Market Segmentation
Enhance your market segmentation and marketing strategy
Ohmae’s 3C’s Model: The Strategic Triangle
Emphasizes the balanced integration of Company, Customer, and Competitor for strategic decisions, avoiding a singular focus.