Back to Library
Market Expansion
Frameworks for evaluating new markets, comparing expansion paths, and reducing the risk of growth beyond your current base.
Recommended Frameworks
CAGE Model: How to Evaluate International Markets Before You Expand
Provides a framework for comparing markets beyond surface-level metrics.
PESTEL Analysis: Strategic Planning Framework for Risk and Environment
Scan political, economic, social, technological, environmental, and legal forces to reduce strategic blind spots.
TAM-SAM-SOM Analysis: A Guide to Effective Market Segmentation
Enhance your market segmentation and marketing strategy
Ohmae’s 3C’s Model: The Strategic Triangle
Emphasizes the balanced integration of Company, Customer, and Competitor for strategic decisions, avoiding a singular focus.