Problem Solving

First Principles

Start from the basics and find a new, more logical way of doing things.

DEEP Technique

Protect your emotional boundaries.

5W1H

Gather comprehensive information and provide clarity in various situations.

Brainstorming

A creativity technique designed to generate a large number of ideas.

Zoom-In and Zoom-Out Model

Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.

Freud’s Iceberg Theory

Developed from human psychology, it help us understand how the conscious and unconscious mind interacts.

DIKW Model

Move beyond information overload and make truly wise decisions.

4Ps Problem-Solving Framework

Discover the real problem before solving it.

POEMS Framework

Gives teams a clear way to observe, classify, and interpret user behavior.

Brainstorming: For Creative Decision Making

A creativity technique designed to generate a large number of ideas.

FRAMEWORK CARD

Brainstorming

Goal
Surface diverse ideas by separating idea generation from judgment.
Flow Summary
Generate freely → Suspend judgment → Organize → Select later
Best For
Idea exploration; Early problem framing; Creative collaboration

Why This Matters

When faced with a problem, many people struggle to generate fresh ideas. They may stick to familiar solutions or limit their thinking to obvious answers. This often blocks innovation and slows progress.

In both personal and business contexts, finding creative approaches is essential for success. Brainstorming offers a way to unlock new perspectives, encourage diverse input, and overcome mental barriers.

Brainstorming is a dynamic group creativity technique aimed at generating a plethora of ideas to solve problems.

Developed by advertising executive Alex F. Osborn in the 1940s, this method was introduced in his book "Your Creative Power." It was designed to enhance the creative output of his team at BBDO (Batton, Barton, Durstine & Osborn).

The essence of brainstorming lies in encouraging participants to think freely, fostering an environment where all ideas are welcomed. This makes brainstorming one of the most effective tools in creative thinking and problem-solving.

Rules of Brainstorming

The brainstorming process is built around four essential rules:

  • Focus on quantity – The more ideas, the better the chance of finding strong ones.
  • Withhold criticism – Judgment blocks creativity; evaluation comes later.
  • Encourage wild ideas – Unusual or bold suggestions can inspire new directions.
  • Combine and improve ideas – Build on others’ thoughts to create stronger solutions.