The Golden Circle
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
StoryBrand Framework
Focuses on the seven elements necessary for helping your customer.
The Hook Model
A four-step process that encourages user engagement and promotes habit formation.
Self-Us-Now Framework
Help individuals and groups connect personal stories to collective action.
Pixar Storytelling Formula
Turn complex ideas into clear cause-and-effect stories people remember.
5A Marketing Model
focusing on how brands can guide prospects from awareness to advocacy.
Hero's Journey Storytelling Framework
A storytelling framework that makes your message relatable, memorable, and impactful in any context.
The Innovation Story Framework
Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.
ICARE Model
Build a service culture that turns everyday interactions into lasting customer loyalty.
4C Marketing Model
For building customer-focused marketing strategies.
4P Model in Content Marketing
Build a clear system to improve content, ensuring long-term marketing impact.
5E Experience Model
Map user journeys from first attraction to lasting memory by structuring experiences across five critical stages.
CARE Framework
Design consistent customer service experiences through connection, support, resolution, and continuous improvement.
Freytag’s Pyramid
Helps communicators control emotional rhythm and attention over time.
Philip Kotler's 5 Product Levels
Analyze where your product creates value and identify the layers where real differentiation happens.
Self-Us-Now Framework: The Art of Public Narrative
Help individuals and groups connect personal stories to collective action.
Self-Us-Now Framework
Introduction
The "Public Narrative" structure. Connect your personal story to a shared purpose and an urgent call to action.
Key Components of the Framework
Strong communication skills are essential in business, and storytelling is one of the most powerful tools for effective communication.
The Self-Us-Now storytelling framework, developed by Marshall Ganz, is a powerful communication tool used to inspire action, particularly in community organizing, advocacy, and leadership contexts.
Ganz, a Harvard professor and longtime activist, designed this framework to help individuals and groups connect personal stories to collective action.
Key Components of the Framework
Story of Self
Tell who you are, the value you hold, and why you care.
This part is about sharing your personal journey, values, and experiences. It focuses on what motivates you and why you care about the cause or issue at hand.
The "Story of Self" allows you to build credibility and authenticity with your audience by showing vulnerability and passion.
The Self establishes an emotional connection and authenticity.
Story of Us
Create a sense of unity with the audience by explaining shared values and goals. It answers the question: Who are we together, and what do we stand for?
This is about creating a collective identity by connecting your personal story to the experiences and values of the group you are addressing.
The "Story of Us" emphasizes shared values, experiences, and challenges. It encourages the audience to see themselves as part of a larger community or movement.
The Us strengthens that connection by creating a shared identity and purpose.
Story of Now
This component focuses on the urgency of the current moment. It calls the audience to action by outlining the immediate challenges or opportunities and framing why it’s critical to act now.
The "Story of Now" pushes people to move from reflection to action. It answers the question: What is at stake, and why must we act now?
The Now moves the audience toward action by emphasizing the urgency of the moment.