KISS Review Framework
An action-orientated review model to convert past experience into practice.
5 Whys Technique
Get to the root cause of an issue by asking "why" repeatedly.
First Principles
Start from the basics and find a new, more logical way of doing things.
FMEA Methodology
Identify failure modes and prioritize risks.
DEEP Technique
Protect your emotional boundaries.
Research Funnel Model
Understand users with clarity, even when resources are tight.
5 Sos Technique for Problem Solving and Strategic Thinking
Continuously asking “So what might happen next?” to project how one event could trigger another.
5W1H
Gather comprehensive information and provide clarity in various situations.
Brainstorming
A creativity technique designed to generate a large number of ideas.
Zoom-In and Zoom-Out Model
Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.
Freud’s Iceberg Theory
Developed from human psychology, it help us understand how the conscious and unconscious mind interacts.
Fishbone Diagram
A simple yet powerful tool that helps you analyze and solve problems in a structured way.
SCAMPER Method
Generate new ideas by systematically remixing existing products, processes, and assumptions.
Outcome Discovery Canvas
Define measurable outcomes and success metrics before you commit to building features.
DIKW Model
Move beyond information overload and make truly wise decisions.
Magic Loop Framework
Capture feedback, act on it, make changes stick, and report back with clarity.
Four-Step Innovation Model
Turn raw ideas into market-ready products through a disciplined, four-stage innovation pipeline.
4Ps Problem-Solving Framework
Discover the real problem before solving it.
POEMS Framework
Gives teams a clear way to observe, classify, and interpret user behavior.
Freud’s Iceberg Theory: The 3 Levels of Consciousness
Developed from human psychology, it help us understand how the conscious and unconscious mind interacts.
Freud’s Iceberg Theory
What is Freud's Iceberg Theory
Freud's Iceberg Theory, developed by Sigmund Freud, uses the metaphor of an iceberg to explain the human mind. It divides the mind into conscious and unconscious parts, illustrating how much of our behavior is influenced by hidden, unseen factors. Freud compared the mind to an iceberg: only a small part (the conscious mind) is visible above the surface, while the much larger portion (the unconscious mind) lies beneath.
Freud's Iceberg Theory, developed by Sigmund Freud, uses the metaphor of an iceberg to explain the human mind.
It divides the mind into conscious and unconscious parts, illustrating how much of our behavior is influenced by hidden, unseen factors.
Freud compared the mind to an iceberg: only a small part (the conscious mind) is visible above the surface, while the much larger portion (the unconscious mind) lies beneath.
Freud's Iceberg Theory divides the mind into three levels:
- Conscious Mind: The part we are fully aware of, including thoughts and experiences.
- Preconscious Mind: Just below the surface, containing memories and information that can be easily accessed.
- Unconscious Mind: The largest part, containing hidden emotions, desires, and past experiences that heavily influence behavior.