KISS Review Framework
An action-orientated review model to convert past experience into practice.
First Principles
Start from the basics and find a new, more logical way of doing things.
DEEP Technique
Protect your emotional boundaries.
Research Funnel Model
Understand users with clarity, even when resources are tight.
5 Sos Technique for Problem Solving and Strategic Thinking
Continuously asking “So what might happen next?” to project how one event could trigger another.
5W1H
Gather comprehensive information and provide clarity in various situations.
Brainstorming
A creativity technique designed to generate a large number of ideas.
Zoom-In and Zoom-Out Model
Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.
SCAMPER Method
Generate new ideas by systematically remixing existing products, processes, and assumptions.
Outcome Discovery Canvas
Define measurable outcomes and success metrics before you commit to building features.
Magic Loop Framework
Capture feedback, act on it, make changes stick, and report back with clarity.
Four-Step Innovation Model
Turn raw ideas into market-ready products through a disciplined, four-stage innovation pipeline.
4Ps Problem-Solving Framework
Discover the real problem before solving it.
POEMS Framework
Gives teams a clear way to observe, classify, and interpret user behavior.
KISS Review Framework: Keep, Improve, Start, Stop Analysis
An action-orientated review model to convert past experience into practice.
KISS Review Framework
Why This Matters
Many projects drift off course not because of a lack of effort, but because of a lack of reflection. Teams often repeat mistakes or fail to scale what is actually working.
The KISS Review Framework matters because it provides a quick, structured way to evaluate performance. It moves feedback away from vague impressions (“I think we did okay”) toward clear, actionable categories.
The KISS review framework is a straightforward, easy-to-understand evaluation tool that helps you assess what’s working, what needs improvement, what should be stopped, and what should be started in a project.
KISS stands for:
- Keep
- Improve
- Stop
- Start
One of the great things about the KISS framework is its flexibility—you can apply it at any stage of a project, whether it’s in progress, at the end, or after completion.
Core Concept of the Framework
To better understand the KISS model, think of it in terms of a logical quadrant:
On the X-axis, we have Good/Bad Results, and on the Y-axis, we have Sustainable/Unsustainable.
By combining these, we get the following insights:
Quadrant A: Keep (Sustainable + Good Result)
This represents things you’ve done well. It could be the result of effective methods, good habits, or smart ideas.
The key here is to stick to what works and continue building on these strengths.
Quadrant B: Improve (Sustainable + Bad Result)
Even if you’re on the right path, the results may not be optimal.
Focus on improving processes or tools to make sure you're still headed toward the right goal.
Quadrant C: Stop (Unsustainable + Bad Result)
When something is both unsustainable and leading to bad results, it’s time to stop.
This could involve stopping ineffective methods, breaking bad habits, or addressing behaviors that are harming progress.
Quadrant D: Start (Unsustainable + Good Result)
If you’ve identified actions that contribute to success but haven’t started them yet, this is where "Start" comes into play.
Begin implementing these actions to build on your successes.