KISS Review Framework
An action-orientated review model to convert past experience into practice.
First Principles
Start from the basics and find a new, more logical way of doing things.
DEEP Technique
Protect your emotional boundaries.
Research Funnel Model
Understand users with clarity, even when resources are tight.
5 Sos Technique for Problem Solving and Strategic Thinking
Continuously asking “So what might happen next?” to project how one event could trigger another.
5W1H
Gather comprehensive information and provide clarity in various situations.
Brainstorming
A creativity technique designed to generate a large number of ideas.
Zoom-In and Zoom-Out Model
Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.
SCAMPER Method
Generate new ideas by systematically remixing existing products, processes, and assumptions.
Outcome Discovery Canvas
Define measurable outcomes and success metrics before you commit to building features.
Magic Loop Framework
Capture feedback, act on it, make changes stick, and report back with clarity.
Four-Step Innovation Model
Turn raw ideas into market-ready products through a disciplined, four-stage innovation pipeline.
4Ps Problem-Solving Framework
Discover the real problem before solving it.
POEMS Framework
Gives teams a clear way to observe, classify, and interpret user behavior.
4Ps Problem-Solving Framework: Discover Problems Before Solving Them
Discover the real problem before solving it.
4Ps Problem-Solving Framework
Why We Often Fix the Wrong Problem
In many teams, people rush to find solutions. They brainstorm, plan, and execute quickly but still end up solving the wrong issue.
The real challenge is not about how fast you think but how deeply you observe. True problem-solving begins with discovering what the real problem is. That is the core idea behind the 4Ps Problem-Solving Framework.
The 4Ps Problem-solving Framework helps people redefine problems before jumping to solutions.
It was developed by Japanese scholar Yoshinori Saito in his book <Professional Problem Finding: Conceptual & Analytical Skills>.

Saito believes that smart thinking is not about speed but about perspective. The model offers four dimensions: Purpose, Perspective, Position, and Period, which help you uncover the true nature of a problem through system thinking.

By examining a problem through these four lenses, you can avoid shallow assumptions, understand complex relationships, and make better decisions that create lasting results.
The Core Concept: Four Dimensions of 4Ps
Purpose – The Why Behind the Problem
This dimension focuses on the real intention behind an action. Often, we lose sight of why we started something in the first place.
To find the root cause, use the 5 Whys technique and keep asking “Why?” until you uncover the fundamental reason.
Example:
You go swimming to stay healthy, but soon focus only on daily check-ins for motivation. The original goal, which was health, gets replaced by habit. The issue is not the action but forgetting the purpose.
Perspective – The System View
Perspective expands your field of vision.
It reminds you that every issue exists within a larger system. By using system thinking, you can see how different elements interact and influence each other instead of treating each part as isolated.
This approach connects closely with the Zoom-In and Zoom-Out framework.
When you Zoom In, you focus on details to understand the structure of the problem. You observe patterns, causes, and hidden connections. It helps you gain deeper insight into what is really happening beneath the surface.
When you Zoom Out, you step back to view the entire picture. You see how the issue fits into a wider context — how policies, markets, people, or timing influence it. This shift prevents you from overemphasizing one part while missing how everything connects.
Example:
Housing price changes affect buyers, sellers, governments, and banks differently. Looking only from one angle hides the full structure of the issue. Broaden your perspective and you will find the real dynamics beneath the surface.
Position – The Stakeholder Lens
Every problem involves multiple sides. The Position dimension encourages you to analyze the issue from different stakeholders’ viewpoints.
Example:
Buyers want lower prices, sellers want higher ones, governments want stability, and banks want continuous lending. The conflict is not about who is right but about differing positions. Seeing all sides helps you find balance instead of blame.
By shifting positions and seeing through others’ perspectives, you can uncover hidden motivations and find solutions that work for everyone involved. Understanding the position behind each opinion helps you move from confrontation to collaboration.
Period – The Time Lens
The Period dimension reminds us to think across time horizons.
Use the 10–10–10 rule to consider the effect of your decision in 10 minutes, 10 months, and 10 years.
Example:
You want to quit your job. Ten minutes later, you feel relief. Ten months later, you may feel uncertain. Ten years later, you might see it as a turning point. When you stretch your time view, short-term emotions lose their power.
In summary, these four dimensions encourage a deeper and more structured way to analyze problems so that what you fix truly matters.