Communication

Stakeholder Saliency Model: Prioritizing Who Matters Most

Sharpen your stakeholder management skills via finding who matters most.

FRAMEWORK CARD

Stakeholder Saliency Model

Goal
Identify "Definitive" stakeholders and allocate attention resources efficiently.
Best For
Project Governance; Crisis Triage; Cross-Functional Role Clarity

Why Stakeholder Management Often Fails

In real-world projects, managers often face this dilemma: Too many stakeholders, not enough clarity.

Some stakeholders demand immediate action while others remain passive yet hold hidden power. Without a clear method, it's easy to waste resources or neglect critical voices.

Developed by Mitchell, Agle, and Wood, the Stakeholder Saliency Model provides a smart framework for identifying which stakeholders matter most and how to manage them efficiently.

Stakeholder Saliency Model

Three Simple Factors That Define Stakeholder Importance

The model says a stakeholder’s importance—or saliency—depends on three attributes:

Power

Their ability to influence the project: through authority, resources, or political strength.

Legitimacy

Whether their involvement is appropriate—are they officially part of the project, or do they have moral or legal standing?

Urgency

How time-sensitive or critical their needs are—do they demand immediate attention?