Communication

KISS Review Framework

An action-orientated review model to convert past experience into practice.

FFC Technique

Give feedback that is clear, specific, and actionable by combining Feeling, Fact, and Comparison.

The Golden Circle

For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.

4 Patterns of Team Conflicts

Summary of typical conflicts in the workplace, discover proven strategies

Active Listening Spiral

A framework enhances understanding, empathy, and responsiveness.

Thomas-Kilmann Conflict Mode Instrument (TKI)

Using dual concern theory to understand and resolve conflicts.

AVP Model

A simple practice to accept the anxiety, anger or sadness and start embracing them.

SBI Model

Deliver objective feedback by separating situation, behavior, and impact.

7-38-55 Rule

Your presence speaks louder than your words.

FORM Technique

A simple way to start conversations.

The Relationship Map

A simple way to evaluate your relationships.

TOPS Framework

Make your pitch or message clear, logical, and action-oriented.

Stakeholder Saliency Model

Sharpen your stakeholder management skills via finding who matters most.

Winston’s Star

Apply five communication elements to make ideas memorable and repeatable.

3A Trust Model

Gives you a simple and clear structure to build trust fast.

2 Minute Rule

Change up the content every two minutes to keep people engaged.

10-10-10 Meeting Model

Structure 30-minute meetings into focused parts for better feedback.

The Rule of Suspense

Reveal your points step by step.

PREP Framework

Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.

Johari Window

Expand self-awareness, uncover blind spots, and strengthen trust through structured feedback.

FIRE Model

Separate facts from interpretations to respond to feedback calmly and solve the real problem.

ORID Focus Conversation

Help groups move from information gathering to action in a structured and inclusive way.

Harvard Negotiation Principle

Six negotiation principles help both sides get more of what they want.

ZOPA

A practical negotiation concept that defines where a deal is actually possible.

Zoom-In and Zoom-Out Model

Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.

Self-Us-Now Framework

Help individuals and groups connect personal stories to collective action.

7C Pyramid Communication Framework

Aim to eliminate confusion and miscommunication in both verbal and written forms

Pixar Storytelling Formula

Turn complex ideas into clear cause-and-effect stories people remember.

Current–Past–Future Interview Framework

An easy framework to answer "Tell Me About Yourself" in a job interview.

Hero's Journey Storytelling Framework

A storytelling framework that makes your message relatable, memorable, and impactful in any context.

The Innovation Story Framework

Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.

VSNC Framework

Persuade and inform with clarity by structuring your message.

COIN Model

Deliver clear, non-judgmental feedback by separating facts, impact, and next actions.

GREAT Coaching Model

Emphasis on timing, ensuring actions are strategically aligned with deadlines for effective goal setting.

Three Circles of Influence

Grow your influence via focusing what you can control.

Radical Candor

Being a great manager without losing your humanity.

COST Principle

Help people to deliver strong messages or express complex ideas.

RACI Model

Bring clarity, reduce friction to the stakeholder communication.

Magic Loop Framework

Capture feedback, act on it, make changes stick, and report back with clarity.

ABCD Trust Model

Increase engagement and commitment in the workplace.

PART Framework

Structure your answers and emphasize takeaways to show real growth.

CLEAR 1

Strengthen alignment between your priorities and your manager’s expectations.

RIDE Communication Framework

Help you persuade effectively, build trust, and gain support in any professional setting.

DISC Communication Styles Framework

Speak their language, not yours.

Freytag’s Pyramid

Helps communicators control emotional rhythm and attention over time.

SCR Framework

Resolve complications with concise, executive-ready solutions.

SCQA Framework

Structure complex messages into a clear narrative that leads the audience to your conclusion.

Pyramid Principle

Structured communication framework which is supporting your point with logically organized details and effective information delivery.

The Golden Circle: How to Use the Why-How-What Model

For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.

FRAMEWORK CARD

The Golden Circle

Goal
Communicate ideas from purpose to execution with clarity and meaning.
Flow Summary
Why → How → What
Best For
Purpose driven communication; Strategic alignment; Message clarity

Why This Matters

In business and communication, many people explain what they do before clarifying why they do it. This makes their message less inspiring and harder to connect with. Customers and teams often lose interest when they cannot see the deeper reason behind actions.

The Golden Circle Model helps solve this by focusing first on purpose and meaning.

What is The Golden Circle

Golden Circle Model was popularized by Simon Sinek in his book "Start With Why" and his famous TED Talk.

This framework offers a powerful approach to understanding how exceptional leaders and organizations inspire action by beginning with a clear sense of purpose.

This approach also connects with system thinking, because it looks at organizations as complete systems where purpose drives behavior and outcomes.

Why People Call it "Golden Circle"?

  • The model is often represented as three concentric circles, with "Why" at the center, surrounded by "How," and then "What" on the outermost layer.
  • This circular representation emphasizes the centrality of purpose and the interconnectedness of the three elements.
  • The model aims to inspire people to think differently about how they operate and communicate. It encourages leaders to aspire to higher ideals and to focus on what truly matters, rather than just the superficial aspects of their work.

The Components of the Golden Circle

Why (Purpose)

The "Why" represents the core belief of an organization or individual—essentially, the reason for existence.

It's about understanding and articulating the deeper meaning or cause that drives actions.

Questions to consider include:

"Why do we exist?" or "What is our purpose?"

How (Process)

The "How" encompasses the actions taken to realize the "Why."

This involves the specific processes or methods used to achieve the purpose and highlights the unique selling propositions (USPs) that set an organization apart.

Questions to ponder might be:

"How do we do what we do?" or "What makes us different?"

What (Result)

The "What" pertains to the tangible products, services, or outcomes that an organization offers.

This is the most visible aspect and represents the culmination of the "Why" and "How."

Key questions include:

"What do we do?" or "What do we offer?"