The Golden Circle
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
The Relationship Map
A simple way to evaluate your relationships.
Research Funnel Model
Understand users with clarity, even when resources are tight.
StoryBrand Framework
Focuses on the seven elements necessary for helping your customer.
The Hook Model
A four-step process that encourages user engagement and promotes habit formation.
Self-Us-Now Framework
Help individuals and groups connect personal stories to collective action.
The AIDMA Model
Classic framework in marketing, helping business understand and influence each stage of the customer journey.
AISAS Model
Adapts traditional marketing concept to the digital landscape.
AARRR Model
Amodel redefines digital marketing by focusing on measurable growth and customer retention.
AIPL Model
Optimize each stage of the customer journey, from brand awareness to loyalty.
Pixar Storytelling Formula
Turn complex ideas into clear cause-and-effect stories people remember.
5A Marketing Model
focusing on how brands can guide prospects from awareness to advocacy.
Hero's Journey Storytelling Framework
A storytelling framework that makes your message relatable, memorable, and impactful in any context.
The Innovation Story Framework
Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.
4P Marketing Mix
A classic framework that provides a clear, structured approach to marketing.
ICARE Model
Build a service culture that turns everyday interactions into lasting customer loyalty.
4C Marketing Model
For building customer-focused marketing strategies.
TAM-SAM-SOM Analysis
Enhance your market segmentation and marketing strategy
9 Key Forces of Mobile Technology Reshape Customer Behavior
Understand how context, location, and environment shape mobile customer decisions.
Marketing Funnel 5 Stages To Boost Email Marketing
Align your marketing email with the proven customer journey strategy.
Product GTM Canvas
Brings clarity, reduces risk, and gives your product the best chance of success.
FABE Model
Highlight product value, connect with customer needs, and build long-term trust
SPIN Model
Uncover real customer pain through thoughtful, guided questioning.
6 Essential Marketing Campaigns Every Brand Needs
Better fomulate your brand’s marketing strategy.
Straight Line System
Gives sales people a clear roadmap to follow.
4P Model in Content Marketing
Build a clear system to improve content, ensuring long-term marketing impact.
ChatGPT5 P.R.O.M.P.T. Framework For Business Planning
Help you stay focused, filter noise, and improve output, which is deeply aligned with your intent.
POEMS Framework
Gives teams a clear way to observe, classify, and interpret user behavior.
5E Experience Model
Map user journeys from first attraction to lasting memory by structuring experiences across five critical stages.
CARE Framework
Design consistent customer service experiences through connection, support, resolution, and continuous improvement.
Freytag’s Pyramid
Helps communicators control emotional rhythm and attention over time.
Philip Kotler's 5 Product Levels
Analyze where your product creates value and identify the layers where real differentiation happens.
Product GTM Canvas: Visualizing Your Market Launch
Brings clarity, reduces risk, and gives your product the best chance of success.
Product GTM Canvas
Introduction
Many teams build great products but fail to bring them to market successfully. The problem isn’t the product—it’s the strategy.
Without a clear go-to-market (GTM) plan, even the best ideas can get lost in the noise.
Product GTM Canvas, designed by product expert Anthony Murphy, helps you map out everything you need to consider before launching a product. It covers many aspects—from who your customers are to how you’ll reach them.
It’s perfect for product marketers, founders, and product managers who want a clear, structured way to prepare for launch.
What is the Product GTM Canvas
The Product GTM Canvas is a one-page planning tool made up of 10 key blocks.
Each block asks simple but powerful questions to help you think through all the critical elements of a successful launch.
There’s no strict order—each part is equally important and should be considered together.
What Are You Selling?
What is the product? What problem does it solve? Be specific—list features, pricing, and what makes it valuable at launch.
Who’s Buying It?
Define your customer segments. Are there different types of users (e.g., buyers and end-users)? Is it a two-sided market?
Target Market
Who exactly are you targeting at launch? Just as important: who are you not targeting right now?
Launch Strategy
Will it be a big launch for everyone, or will you do a staged rollout (like beta or pilot)? This block helps you define how you enter the market.
Value Proposition
Why should someone buy your product? What’s your market differentiator? What makes you stand out?
Distribution
How will customers find and buy your product? What is your marketing or channel strategy?
Competitors
Who are your rivals? What are they doing? What risks do they pose to your success?
Post Launch (30/60/90 Days)
Plan beyond the launch day. What happens in the first 30, 60, and 90 days? What customer engagement or marketing steps will you take?
Do you have any specific marketing strategies during this period?
What key outcomes (metrics) will you be tracking?
Assumptions & Risks
What assumptions are you making about the market, customers, or product? What could go wrong?
Considerations
Think about technical or operational constraints. Who else do you need to align with—like internal teams, partners, or early users?