The Golden Circle
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
The Relationship Map
A simple way to evaluate your relationships.
Research Funnel Model
Understand users with clarity, even when resources are tight.
StoryBrand Framework
Focuses on the seven elements necessary for helping your customer.
The Hook Model
A four-step process that encourages user engagement and promotes habit formation.
Self-Us-Now Framework
Help individuals and groups connect personal stories to collective action.
The AIDMA Model
Classic framework in marketing, helping business understand and influence each stage of the customer journey.
AISAS Model
Adapts traditional marketing concept to the digital landscape.
AARRR Model
Amodel redefines digital marketing by focusing on measurable growth and customer retention.
AIPL Model
Optimize each stage of the customer journey, from brand awareness to loyalty.
Pixar Storytelling Formula
Turn complex ideas into clear cause-and-effect stories people remember.
5A Marketing Model
focusing on how brands can guide prospects from awareness to advocacy.
Hero's Journey Storytelling Framework
A storytelling framework that makes your message relatable, memorable, and impactful in any context.
The Innovation Story Framework
Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.
4P Marketing Mix
A classic framework that provides a clear, structured approach to marketing.
ICARE Model
Build a service culture that turns everyday interactions into lasting customer loyalty.
4C Marketing Model
For building customer-focused marketing strategies.
TAM-SAM-SOM Analysis
Enhance your market segmentation and marketing strategy
9 Key Forces of Mobile Technology Reshape Customer Behavior
Understand how context, location, and environment shape mobile customer decisions.
Marketing Funnel 5 Stages To Boost Email Marketing
Align your marketing email with the proven customer journey strategy.
Product GTM Canvas
Brings clarity, reduces risk, and gives your product the best chance of success.
FABE Model
Highlight product value, connect with customer needs, and build long-term trust
SPIN Model
Uncover real customer pain through thoughtful, guided questioning.
6 Essential Marketing Campaigns Every Brand Needs
Better fomulate your brand’s marketing strategy.
Straight Line System
Gives sales people a clear roadmap to follow.
4P Model in Content Marketing
Build a clear system to improve content, ensuring long-term marketing impact.
ChatGPT5 P.R.O.M.P.T. Framework For Business Planning
Help you stay focused, filter noise, and improve output, which is deeply aligned with your intent.
POEMS Framework
Gives teams a clear way to observe, classify, and interpret user behavior.
5E Experience Model
Map user journeys from first attraction to lasting memory by structuring experiences across five critical stages.
CARE Framework
Design consistent customer service experiences through connection, support, resolution, and continuous improvement.
Freytag’s Pyramid
Helps communicators control emotional rhythm and attention over time.
Philip Kotler's 5 Product Levels
Analyze where your product creates value and identify the layers where real differentiation happens.
The Relationship Map
Relationship Around Us
Some relationships make us feel alive, while others weigh us down.
Most of us don't pause to reflect on which relationships are helping ur grow and which ones are pulling us back. Now the Relationship Map can help us with it.
This tool was introduced by Sahil Bloom in his book The 5 Types of Wealth. It provides a clear and simple way to evaluate your relationships, whether they bring value or just hold you back.
The Relationship Map is a visual tool that organizes your relationships based on:
- Supportiveness – How positive or negative the relationship feels.
- Frequency – How often you interact with the person.
These two factors are placed on a 2×2 grid, forming four zones:
Green Zone (Supportive & Frequent)
These are your strongest and most valuable relationships. They are both highly supportive and regularly engaged. Prioritize and invest in maintaining their strength and presence in your life.
Who goes here:
- Your spouse or partner who encourages and supports your goals
- A close friend you talk to every week and who makes you feel heard
- A manager or teammate who trusts you and helps you grow
- A sibling who checks in regularly and genuinely cares
Action:
- Keep the relationship strong.
- Show appreciation and stay connected.
- Spend regular quality time together.
Opportunity Zone (Supportive & Infrequent)
These relationships offer high support but occur infrequently.
Seek to increase the frequency of interactions to deepen these meaningful connections.
Who goes here:
- A high school best friend you haven’t seen in years, but who always supported you
- A former mentor or coach who gave you great advice but you lost touch with
- A cousin you love spending time with during holidays but rarely speak to otherwise
- A respected colleague who has always been kind but you rarely collaborate with
Action:
- Reach out and reconnect.
- Schedule meetups or calls.
- Try to make interactions more regular.
Danger Zone (Ambivalent & Frequent)
These relationships may not offer consistent support and occur often.
They should be carefully managed—either by reducing interaction or by working to improve their quality.
Who goes here:
- A coworker you must work with daily, but who can be dismissive or competitive
- A family member who criticizes you often but is always around
- A friend group where some dynamics feel off, but you’re still included
- A neighbor you see often but feel drained after talking to
Action:
- Set clear limits.
- Decide if the relationship can improve.
- Talk openly if you want to fix the issues, but it's totally fine if you just want to leave it as is.
Red Zone (Demeaning & Frequent)
These are potentially toxic relationships that are both harmful and recurring.
To protect your emotional well-being, consider distancing yourself or removing these entirely from your life.
Who goes here:
- A boss who belittles or micromanages you regularly
- A friend who constantly talks down to you or dismisses your achievements (hey, maybe we shouldn't call him/her "friend")
- A partner who is emotionally abusive or manipulative
- A toxic teammate who gossips, competes unfairly, or disrespects boundaries
Action:
- Step back or end the connection.
- Protect your mental and emotional health.
- Focus on people who support you.