Communication

KISS Review Framework

An action-orientated review model to convert past experience into practice.

The Golden Circle

For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.

AVP Model

A simple practice to accept the anxiety, anger or sadness and start embracing them.

7-38-55 Rule

Your presence speaks louder than your words.

TOPS Framework

Make your pitch or message clear, logical, and action-oriented.

Winston’s Star

Apply five communication elements to make ideas memorable and repeatable.

2 Minute Rule

Change up the content every two minutes to keep people engaged.

The Rule of Suspense

Reveal your points step by step.

PREP Framework

Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.

FIRE Model

Separate facts from interpretations to respond to feedback calmly and solve the real problem.

Zoom-In and Zoom-Out Model

Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.

Self-Us-Now Framework

Help individuals and groups connect personal stories to collective action.

7C Pyramid Communication Framework

Aim to eliminate confusion and miscommunication in both verbal and written forms

Pixar Storytelling Formula

Turn complex ideas into clear cause-and-effect stories people remember.

Hero's Journey Storytelling Framework

A storytelling framework that makes your message relatable, memorable, and impactful in any context.

The Innovation Story Framework

Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.

COST Principle

Help people to deliver strong messages or express complex ideas.

Magic Loop Framework

Capture feedback, act on it, make changes stick, and report back with clarity.

RIDE Communication Framework

Help you persuade effectively, build trust, and gain support in any professional setting.

Freytag’s Pyramid

Helps communicators control emotional rhythm and attention over time.

SCR Framework

Resolve complications with concise, executive-ready solutions.

SCQA Framework

Structure complex messages into a clear narrative that leads the audience to your conclusion.

Pyramid Principle

Structured communication framework which is supporting your point with logically organized details and effective information delivery.

The Innovation Story Framework: Selling Your Big Idea

Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.

FRAMEWORK CARD

The Innovation Story Framework

Goal
Transform technical complexity into a compelling narrative that highlights problem-solving and future potential.
Flow Summary
Origin (Why) → Journey (How) → Impact (Now) → Future (Next)
Best For
Investor Pitches; Product Launches; R&D Updates; Digital Transformation Narratives

Why Stories Drive Innovation

Great ideas often fail not because they lack value, but because they are not communicated well.

Without strong storytelling and communication skills, even the best innovations may be ignored. The Innovation Story Framework helps transform complex ideas into clear, inspiring messages that capture attention and motivate action.

What This Framework Is About?

The Innovation Story Framework is a narrative structure that helps organizations or individuals communicate their innovation journey.

It’s a powerful tool and connects the problem, solution, and impact into a simple narrative, making your official communication more effective.

What is Inside this Framework

The framework typically follows these key steps: Origin, Journey, Impact, and Future.

Let's break it down.

The Origin

  • What was the initial challenge? Describe the problem or need that sparked the idea for innovation. This could be a gap in the market, a pain point for customers, or an internal inefficiency.
  • The vision: What was the vision behind solving this challenge? Highlight the big idea or mission that drove the innovation. It's essential to clearly articulate the vision right at the beginning. This vision acts as your "north star," guiding the audience throughout the presentation. By highlighting the big idea or mission that drives the innovation from the start, you immediately capture attention.

The Journey

  • The ideation phase: Detail the brainstorming and creative processes that led to the development of the innovation.
  • Experiments and iterations: Discuss the prototypes, tests, and refinements made along the way. Also can Include setbacks or challenges that were faced and how they were overcome. This gives the story a human element and makes it more engaging and relatable, increasing the likelihood of buy-in from stakeholders, employees, and customers.
  • The breakthrough: Pinpoint the moment when the innovation reached a pivotal turning point, leading to a working solution.

The Impact

  • Internal impact: Describe how the innovation transformed internal processes, team dynamics, or company culture. This could include improved efficiency, increased collaboration, or new ways of thinking.
  • External impact: Focus on how the innovation changed the market or benefited customers. Did it solve a customer pain point? Did it disrupt an industry? Did it contribute to greater sustainability or social good?

The Future

  • Ongoing evolution: Innovation is never truly finished. What are the next steps for scaling, evolving, or adapting the innovation? Where does the story go from here?
  • Vision for impact: End with an inspiring statement about the long-term vision of how this innovation will continue to shape the future, solve problems, or create value.