KISS Review Framework
An action-orientated review model to convert past experience into practice.
The Golden Circle
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
AVP Model
A simple practice to accept the anxiety, anger or sadness and start embracing them.
7-38-55 Rule
Your presence speaks louder than your words.
TOPS Framework
Make your pitch or message clear, logical, and action-oriented.
Winston’s Star
Apply five communication elements to make ideas memorable and repeatable.
2 Minute Rule
Change up the content every two minutes to keep people engaged.
The Rule of Suspense
Reveal your points step by step.
PREP Framework
Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.
FIRE Model
Separate facts from interpretations to respond to feedback calmly and solve the real problem.
Zoom-In and Zoom-Out Model
Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.
Self-Us-Now Framework
Help individuals and groups connect personal stories to collective action.
7C Pyramid Communication Framework
Aim to eliminate confusion and miscommunication in both verbal and written forms
Pixar Storytelling Formula
Turn complex ideas into clear cause-and-effect stories people remember.
Hero's Journey Storytelling Framework
A storytelling framework that makes your message relatable, memorable, and impactful in any context.
The Innovation Story Framework
Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.
COST Principle
Help people to deliver strong messages or express complex ideas.
Magic Loop Framework
Capture feedback, act on it, make changes stick, and report back with clarity.
RIDE Communication Framework
Help you persuade effectively, build trust, and gain support in any professional setting.
Freytag’s Pyramid
Helps communicators control emotional rhythm and attention over time.
SCR Framework
Resolve complications with concise, executive-ready solutions.
SCQA Framework
Structure complex messages into a clear narrative that leads the audience to your conclusion.
Pyramid Principle
Structured communication framework which is supporting your point with logically organized details and effective information delivery.
The Golden Circle: How to Use the Why-How-What Model
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
The Golden Circle
Why This Matters
In business and communication, many people explain what they do before clarifying why they do it. This makes their message less inspiring and harder to connect with. Customers and teams often lose interest when they cannot see the deeper reason behind actions.
The Golden Circle Model helps solve this by focusing first on purpose and meaning.
What is The Golden Circle
Golden Circle Model was popularized by Simon Sinek in his book "Start With Why" and his famous TED Talk.
This framework offers a powerful approach to understanding how exceptional leaders and organizations inspire action by beginning with a clear sense of purpose.
This approach also connects with system thinking, because it looks at organizations as complete systems where purpose drives behavior and outcomes.
Why People Call it "Golden Circle"?
- The model is often represented as three concentric circles, with "Why" at the center, surrounded by "How," and then "What" on the outermost layer.
- This circular representation emphasizes the centrality of purpose and the interconnectedness of the three elements.
- The model aims to inspire people to think differently about how they operate and communicate. It encourages leaders to aspire to higher ideals and to focus on what truly matters, rather than just the superficial aspects of their work.
The Components of the Golden Circle
Why (Purpose)
The "Why" represents the core belief of an organization or individual—essentially, the reason for existence.
It's about understanding and articulating the deeper meaning or cause that drives actions.
Questions to consider include:
"Why do we exist?" or "What is our purpose?"
How (Process)
The "How" encompasses the actions taken to realize the "Why."
This involves the specific processes or methods used to achieve the purpose and highlights the unique selling propositions (USPs) that set an organization apart.
Questions to ponder might be:
"How do we do what we do?" or "What makes us different?"
What (Result)
The "What" pertains to the tangible products, services, or outcomes that an organization offers.
This is the most visible aspect and represents the culmination of the "Why" and "How."
Key questions include:
"What do we do?" or "What do we offer?"