Communication

KISS Review Framework

An action-orientated review model to convert past experience into practice.

The Golden Circle

For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.

AVP Model

A simple practice to accept the anxiety, anger or sadness and start embracing them.

7-38-55 Rule

Your presence speaks louder than your words.

TOPS Framework

Make your pitch or message clear, logical, and action-oriented.

Winston’s Star

Apply five communication elements to make ideas memorable and repeatable.

2 Minute Rule

Change up the content every two minutes to keep people engaged.

The Rule of Suspense

Reveal your points step by step.

PREP Framework

Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.

FIRE Model

Separate facts from interpretations to respond to feedback calmly and solve the real problem.

Zoom-In and Zoom-Out Model

Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.

Self-Us-Now Framework

Help individuals and groups connect personal stories to collective action.

7C Pyramid Communication Framework

Aim to eliminate confusion and miscommunication in both verbal and written forms

Pixar Storytelling Formula

Turn complex ideas into clear cause-and-effect stories people remember.

Hero's Journey Storytelling Framework

A storytelling framework that makes your message relatable, memorable, and impactful in any context.

The Innovation Story Framework

Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.

COST Principle

Help people to deliver strong messages or express complex ideas.

Magic Loop Framework

Capture feedback, act on it, make changes stick, and report back with clarity.

RIDE Communication Framework

Help you persuade effectively, build trust, and gain support in any professional setting.

Freytag’s Pyramid

Helps communicators control emotional rhythm and attention over time.

SCR Framework

Resolve complications with concise, executive-ready solutions.

SCQA Framework

Structure complex messages into a clear narrative that leads the audience to your conclusion.

Pyramid Principle

Structured communication framework which is supporting your point with logically organized details and effective information delivery.

PREP Framework: Speak with Precision

Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.

FRAMEWORK CARD

PREP Framework

Goal
Prevent rambling by forcing the speaker to state the conclusion first and reinforce it at the end.
Flow Summary
Point → Reason → Example → Point
Best For
Q&A Sessions; Executive Briefings; Impromptu Speeches

Why Clear Communication Makes a Difference

Have you ever struggled to explain your idea in a meeting, only to see people lose interest? Many professionals face this problem. Even when ideas are strong, poor delivery can make them sound weak or confusing.

To build trust and influence others, you need communication skills that keep your message sharp, structured, and easy to follow. That’s where the PREP Framework comes in.

What is the PREP Framework

The PREP Framework is a simple model for effective communication. PREP stands for: Point, Reason, Example, and Point.

Proposed by renowned American speaker Brian Tracy, the PREP communication framework is a powerful tool for structuring and organizing information effectively, particularly in communication and public speaking.

Breaking Down the PREP Steps

PREP Here's a breakdown of each component:

Point

Start strong with your conclusion.

This is the main idea or argument you want to convey, it's the central message you want your audience to understand.

A fundamental rule in lots of communication scenarios are to state your conclusion first. When expressing your point of view, always begin with the conclusion.

Reason

Explain why. After stating your point, provide the reason or rationale behind it.

This helps to justify your point and provide context for your audience.

Example

Illustrate your point with examples to make it more tangible.

These examples can stem from personal experiences, case studies, or relevant anecdotes.

Point (reiterated)

Finally, you restate your main point to reinforce it and ensure clarity.

This helps reinforce it in the minds of the audience. By repeating the key message, you increase the likelihood that your audience will remember and understand it.