KISS Review Framework
An action-orientated review model to convert past experience into practice.
The Golden Circle
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
AVP Model
A simple practice to accept the anxiety, anger or sadness and start embracing them.
7-38-55 Rule
Your presence speaks louder than your words.
TOPS Framework
Make your pitch or message clear, logical, and action-oriented.
Winston’s Star
Apply five communication elements to make ideas memorable and repeatable.
2 Minute Rule
Change up the content every two minutes to keep people engaged.
The Rule of Suspense
Reveal your points step by step.
PREP Framework
Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.
FIRE Model
Separate facts from interpretations to respond to feedback calmly and solve the real problem.
Zoom-In and Zoom-Out Model
Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.
Self-Us-Now Framework
Help individuals and groups connect personal stories to collective action.
7C Pyramid Communication Framework
Aim to eliminate confusion and miscommunication in both verbal and written forms
Pixar Storytelling Formula
Turn complex ideas into clear cause-and-effect stories people remember.
Hero's Journey Storytelling Framework
A storytelling framework that makes your message relatable, memorable, and impactful in any context.
The Innovation Story Framework
Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.
COST Principle
Help people to deliver strong messages or express complex ideas.
Magic Loop Framework
Capture feedback, act on it, make changes stick, and report back with clarity.
RIDE Communication Framework
Help you persuade effectively, build trust, and gain support in any professional setting.
Freytag’s Pyramid
Helps communicators control emotional rhythm and attention over time.
SCR Framework
Resolve complications with concise, executive-ready solutions.
SCQA Framework
Structure complex messages into a clear narrative that leads the audience to your conclusion.
Pyramid Principle
Structured communication framework which is supporting your point with logically organized details and effective information delivery.
Self-Us-Now Framework: The Art of Public Narrative
Help individuals and groups connect personal stories to collective action.
Self-Us-Now Framework
Introduction
The "Public Narrative" structure. Connect your personal story to a shared purpose and an urgent call to action.
Key Components of the Framework
Strong communication skills are essential in business, and storytelling is one of the most powerful tools for effective communication.
The Self-Us-Now storytelling framework, developed by Marshall Ganz, is a powerful communication tool used to inspire action, particularly in community organizing, advocacy, and leadership contexts.
Ganz, a Harvard professor and longtime activist, designed this framework to help individuals and groups connect personal stories to collective action.
Key Components of the Framework
Story of Self
Tell who you are, the value you hold, and why you care.
This part is about sharing your personal journey, values, and experiences. It focuses on what motivates you and why you care about the cause or issue at hand.
The "Story of Self" allows you to build credibility and authenticity with your audience by showing vulnerability and passion.
The Self establishes an emotional connection and authenticity.
Story of Us
Create a sense of unity with the audience by explaining shared values and goals. It answers the question: Who are we together, and what do we stand for?
This is about creating a collective identity by connecting your personal story to the experiences and values of the group you are addressing.
The "Story of Us" emphasizes shared values, experiences, and challenges. It encourages the audience to see themselves as part of a larger community or movement.
The Us strengthens that connection by creating a shared identity and purpose.
Story of Now
This component focuses on the urgency of the current moment. It calls the audience to action by outlining the immediate challenges or opportunities and framing why it’s critical to act now.
The "Story of Now" pushes people to move from reflection to action. It answers the question: What is at stake, and why must we act now?
The Now moves the audience toward action by emphasizing the urgency of the moment.