KISS Review Framework
An action-orientated review model to convert past experience into practice.
The Golden Circle
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
AVP Model
A simple practice to accept the anxiety, anger or sadness and start embracing them.
7-38-55 Rule
Your presence speaks louder than your words.
TOPS Framework
Make your pitch or message clear, logical, and action-oriented.
Winston’s Star
Apply five communication elements to make ideas memorable and repeatable.
2 Minute Rule
Change up the content every two minutes to keep people engaged.
The Rule of Suspense
Reveal your points step by step.
PREP Framework
Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.
FIRE Model
Separate facts from interpretations to respond to feedback calmly and solve the real problem.
Zoom-In and Zoom-Out Model
Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.
Self-Us-Now Framework
Help individuals and groups connect personal stories to collective action.
7C Pyramid Communication Framework
Aim to eliminate confusion and miscommunication in both verbal and written forms
Pixar Storytelling Formula
Turn complex ideas into clear cause-and-effect stories people remember.
Hero's Journey Storytelling Framework
A storytelling framework that makes your message relatable, memorable, and impactful in any context.
The Innovation Story Framework
Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.
COST Principle
Help people to deliver strong messages or express complex ideas.
Magic Loop Framework
Capture feedback, act on it, make changes stick, and report back with clarity.
RIDE Communication Framework
Help you persuade effectively, build trust, and gain support in any professional setting.
Freytag’s Pyramid
Helps communicators control emotional rhythm and attention over time.
SCR Framework
Resolve complications with concise, executive-ready solutions.
SCQA Framework
Structure complex messages into a clear narrative that leads the audience to your conclusion.
Pyramid Principle
Structured communication framework which is supporting your point with logically organized details and effective information delivery.
SCQA Framework: Structure Your Story
Structure complex messages into a clear narrative that leads the audience to your conclusion.
SCQA Framework
The Communication Gap
We spend the amount of time expressing ourselves and very little time communicating effectively. You have the right answer, but the audience isn't listening.
Expression is the foundation of communication, but it is also the biggest obstacle to communication.
How to improve the quality of our expression, this framework will be really helpful.
Developed by Barbara Minto, a former McKinsey & Company consultant, the SCQA has become one of the most famous communication frameworks for structuring your message in a resonating way. It is particularly helpful in converting complex information into a simple and understandable format.
SCQA is an acronym that stands for Situation, Complication, Question, and Answer. Now let's dive into these elements.
The 4 Elements of SCQA
Situation
Describe the context or background of the issue, states facts or realities that everyone (especially your target audience familiar with.
It sets the stage by providing relevant information about the current state of affairs.
Complication
Identify any challenges, problems, or issues arising from the situation.
Conflicts are somehow much better since people are more interested in the open clash. Sometimes the complication is not obvious so you have to dig it out and put it in front of the people.
This is the key part so please make sure you've captured the audience's attention before moving to the next.
Question
Ask the question how the hurdles of the Complication in the previous step can be overcome.
How can prevent the threat or seize the opportunity?
The ideal state would be, the listeners have the same doubts or questions as you, and they will be more connected and engaged to the solutions you are going to give next.
Answer
Provide the answers or solutions to the questions based on your analysis.
This is the final stage of the SCQA framework but could be the beginning of the problem-solving, regardless of the result, you should have successfully set up the perception to everyone. It sounds easy but hard to achieve, right?
Why do answers come later? The situations and complications built a holistic storyboard and people prefer listening to stories to principles, listening to a tiny story is always more enjoyable and engaging than a brilliant truth.